Business Planning in Transport

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Kort om boken

If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector…

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    Om Business Planning in Transport

    If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    ePUB
    Utgivelsesår
    2017
    Forlag
    Gaile Griffin Peers X3061152Z
    Språk
    Engelsk
    ISBN
    9781908135834
    Sider
    416

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