Marketing Through Search Optimization

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Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost …
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    Om Marketing Through Search Optimization

    Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to locate websites.Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence.* Explains why and how marketers can and must optimize sites for searchability from the outset * Describes how to optimize, for both local and international users * Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2003
    Forlag
    Elsevier Science
    Språk
    Engelsk
    ISBN
    9780080473383
    Sider
    264

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