Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.* Provides new insights…
749,-
Format/språk (3 forskjellige)
Format
E-Bok
Emotion and Reason in Consumer Behavior
E-Bok
Engelsk
499,-
Emotion and Reason in Consumer Behavior
E-Bok
Engelsk
499,-
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    Om Emotion and Reason in Consumer Behavior

    Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.* Provides new insights on an emerging topic* Uses sound academic research at a level students can understand * Explores satisfaction as an influence in marketing

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2006
    Forlag
    Elsevier Science
    Språk
    Engelsk
    ISBN
    9780080461762
    Sider
    184

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