|Emne||Business & management; Management & management techniques|
|Se flere detaljer|
Om 30 Day MBA
Drawing on the twelve core disciplines of business, including businesslaw, economics, marketing and finance, this second edition of the hugelysuccessful The 30 Day MBA shows you to use key business concepts andtools to assess business decisions and implement strategy. You will beable to create your own Management Information Resource Centre, givingyou access to business information on markets and competitors, researchdata and case studies, as well as hundreds of free business tools tohelp you carry out analyses. Importantly it will equip you with theknowledge and confidence to take part in strategic decisions alongsideMBA graduates. Now including a thorough explanation of the 'break-even'analysis - the tool for making cost, volume, pricing and profitdecisions - and case studies detailing economically resilient brandswith particular focus on developing countries, The 30 Day MBA, secondedition places MBA skills within reach of all professionals andstudents.