Kids and Branding in a Digital World

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How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

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    Om Kids and Branding in a Digital World

    How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

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    Detaljer

    Format
    Pocket
    Utgivelsesår
    2015
    Forlag
    Manchester University Press
    Språk
    Engelsk
    ISBN
    9781784992453
    Sider
    208
    Height
    159
    Width
    232

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