How to Market Books

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How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more…
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    Om How to Market Books

    How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Whether you are a marketing or sales director, manager or executive, How to Market Books shows you best-practice ways to maximize marketing ROIs and deliver top-line growth for your publishing company. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University, the new edition has been brought right up to date to include: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing. Used throughout the industry, the new edition will ensure that the book maintains its well-earned status as "the bible of book marketing".

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    Detaljer

    Format
    E-Bok
    Filformat
    PDF
    Utgivelsesår
    2008
    Forlag
    Kogan Page
    Språk
    Engelsk
    ISBN
    9780749453541
    Sider
    336

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