|Forlag||Palgrave Macmillan UK|
|Emne||Business strategy; Pharmaceutical industries; Research & development management|
|Se flere detaljer|
Om Outsourcing of R&D in the Pharmaceutical
This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.