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Strategic Market Relationships
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"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and…
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Om Strategic Market Relationships
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Kundevurderinger
Detaljer
Format
Pocket
Utgivelsesår
2007
Forlag
John Wiley & Sons Inc
Språk
Engelsk
ISBN
9780470028803
Utgave
2
Sider
288
Height
233
Width
192
Weight
542