Strategic Market Relationships

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"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and…

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    Om Strategic Market Relationships

    "At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.

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    Detaljer

    Format
    Pocket
    Utgivelsesår
    2007
    Forlag
    John Wiley & Sons Inc
    Språk
    Engelsk
    ISBN
    9780470028803
    Utgave
    2
    Sider
    288
    Height
    233
    Width
    192
    Weight
    542

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