And Now a Few Words From Me

And Now a Few Words From Me
Nettpris
Nettpris
367,- 367,-
Førpris 459,- Spar 92,-
Førpris 459,- Spar 92,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2003
Forlag McGraw-Hill Education
Språk Engelsk
ISBN 9780071426206
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Om And Now a Few Words From Me

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami Herald A witty and frank look at the ad biz from one of its most respected voices Advertising has become an endless stream of clich s, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisoners Advertising Age columnist Bob Garfield has had enough. In the often hilarious, always dead-on And Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.


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