Lukk
Marketing for Architects and Engineers
Forfatter
Kort om boken
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing…
Spar {0}
Spar {0} som ARK-VENN
{0} til nettpris
med Klikk&Hent
Format/språk (3 forskjellige)
Klikk og hent - få varen innen 2 timer*
Alltid bytterett - Norges beste. Bytt uten kvittering.* Gjelder varer på lager i butikk
Om Marketing for Architects and Engineers
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Kundevurderinger
Detaljer
Format
E-Bok
Kopisperre
Teknisk DRM
Filformat
PDF
Utgivelsesår
2003
Forlag
Taylor and Francis
Språk
Engelsk
ISBN
9781135820350
Sider
148
Emne