Why of Consumption

Why of Consumption
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499,-
E-Bok
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Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2003
Forlag Taylor and Francis
Språk Engelsk
ISBN 9781134599035
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Om Why of Consumption

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings?Unique in focus and with multifaceted approach which anyone interested in consumption and consumer research will find fascinating, this topical book provides an excellent overview of current research, and imparts key insights to illuminate the subject for both academics and practitioners alike.


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