|Forlag||Palgrave Macmillan US|
|Emne||E-commerce: business aspects; Sales & marketing|
|Se flere detaljer|
Om Big Social Mobile
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.