Strategic Market Management

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK …

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    Om Strategic Market Management

    "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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    Detaljer

    Format
    Pocket
    Utgivelsesår
    2007
    Forlag
    John Wiley & Sons Inc
    Språk
    Engelsk
    ISBN
    9780470059869
    Sider
    368
    Height
    245
    Width
    169

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