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Strategic Market Management
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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK …
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Om Strategic Market Management
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
Kundevurderinger
Detaljer
Format
Pocket
Utgivelsesår
2007
Forlag
John Wiley & Sons Inc
Språk
Engelsk
ISBN
9780470059869
Sider
368
Height
245
Width
169