Romancing the Market

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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo- classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of…

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    Om Romancing the Market

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo- classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2003
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9781134669738
    Sider
    312

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