Public Relations in China

Public Relations in China

Nettpris
160,-
Førpris 229,- Spar 69,-
E-Bok
E-bøkene legges i din ARK-leseapp. Bøkene kan også lastes ned fra Din side.
×
Logg deg inn for å gjennomføre dette kjøpet med ett klikk!

Etter at kjøpet er gjennomført vil boken være tilgjengelig på «din side» og i ARK-appen
Skriv anmeldelse
Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2015
Forlag Palgrave Macmillan
Språk Engelsk
ISBN 9781137483812
Se flere detaljer  

Om Public Relations in China

China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China.Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.


Kundevurderinger

ARKs anbefalinger

Det finnes ingen vurderinger av dette produktet. Skriv anmeldelse

Anbefalt


Tips en venn