International Business

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This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the compl…

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    Om International Business

    This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresenvironmental drivers: how international strategy is shaped and the emergence of internationalized businessesresource issues: how resources can determine success in the global economy or impede firm evolution.Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.A companion website provides additional material for lecturers and students alike: www.routledge. com/textbooks/9780415437646.

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    ePUB
    Utgivelsesår
    2010
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9780203861615
    Sider
    528

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