Social Media in Travel, Tourism and Hosp

Social Media in Travel, Tourism and Hosp
Pris
Pris
2 149,- 2 149,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat ePUB
Utgivelsesår 2012
Forlag Ashgate Publishing Ltd
Språk Engelsk
ISBN 9781409485148
Se flere detaljer  

Om Social Media in Travel

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.


Kundevurderinger

ARKs anbefalinger

Det finnes ingen vurderinger av dette produktet. Skriv anmeldelse

Anbefalt


Tips en venn