Exploring Internal Communication

Exploring Internal Communication
Pris
Pris
499,- 499,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat ePUB
Utgivelsesår 2015
Forlag Ashgate Publishing Ltd
Språk Engelsk
ISBN 9781472430694
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Om Exploring Internal Communication

This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media.It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously.The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.


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