Thriving in the Healthcare Market

Del av serien

Kort om boken

a Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team.Bob Lubitz, MD, MPH, FACHE, MACPChief Medical Officer, 3O…
349,-
Format/språk (2 forskjellige)
Format
E-Bok
Thriving in the Healthcare Market
E-Bok
Engelsk
349,-
Forklaring av formater

    Om Thriving in the Healthcare Market

    a Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team.Bob Lubitz, MD, MPH, FACHE, MACPChief Medical Officer, 3Oe Scientific, Inc.a At 18% of GDP, healthcare represents a hugely attractive market for suppliers and vendors. Any sector this enormous requires support from dozens of entities: legal services organizations, design and construction companies, pharmaceutical suppliers, utilities companies, information technology vendors, food services suppliers, consulting firms, medical equipment manufacturers, and many others. Although many of the standard business dynamics apply to healthcare, numerous quirks make this field unlike any other. Every company offering products to hospitals, physicians or any other healthcare organization will greatly benefit from understanding the industry's "psychological climate." a Just having a great product or service does not guarantee market success. The seller must know how to position its products and demonstrate genuine value. Industry outsiders selling to healthcare often get sidelined if they don't know the sector's unique communication protocols, clinical requirements, financial dynamics, and operating procedures. Even seasoned veterans sometimes stumble over an unexpected speedbump.a This book identifies 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate, and actionable recommendations for minimizing them or even avoiding them altogether. Although this advice will help anyone selling to healthcare organizations, it is especially relevant for companies introducing emerging, disruptive, and transformational technologies.

    Kundevurderinger

    Totalvurdering: 

    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    ePUB
    Utgivelsesår
    2019
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9780429593819
    Sider
    308
    Emne
    Health systems & services, Sales & marketing

    Anbefalt

    Anbefalt