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Marketing the Museum
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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this vol…
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Om Marketing the Museum
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Kundevurderinger
Detaljer
Format
E-Bok
Kopisperre
Teknisk DRM
Filformat
PDF
Utgivelsesår
2002
Forlag
Taylor and Francis
Språk
Engelsk
ISBN
9780203033661
Sider
272