International Place Branding Yearbook 20

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The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around …
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    Om International Place Branding Yearbook 20

    The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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    Detaljer

    Format
    E-Bok
    Filformat
    ePUB
    Utgivelsesår
    2011
    Forlag
    Palgrave Macmillan
    Språk
    Engelsk
    ISBN
    9780230343399
    Sider
    272

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