Marketing Management, 1st ed.

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Dawn Iacobucci's MARKETING MANAGEMENT, 1E provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. You will be able to quickly begin applying concepts to cases, group work, and/or simulation…

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    Om Marketing Management

    Dawn Iacobucci's MARKETING MANAGEMENT, 1E provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. You will be able to quickly begin applying concepts to cases, group work, and/or simulations that are assigned in your course. MARKETING MANAGEMENT reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.

    Detaljer

    Format
    E-Bok
    Filformat
    PDF
    Utgivelsesår
    2014
    Forlag
    Cengage Learning
    Språk
    Engelsk
    ISBN
    9781473713239

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