Landing Page 101: Learn the Top 100 Tips

Forfatter
Spar {0}
Spar {0} som ARK-VENN
{0} til nettpris
med Klikk&Hent
Format/språk
   Klikk og hent - få varen innen 1 time*
   Alltid bytterett - Norges beste. Bytt uten kvittering.
* Gjelder varer på lager i butikk

Kort om boken

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extensi…

Oppdag mer

Velg tagger...

    Om Landing Page 101: Learn the Top 100 Tips

    In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates. When you build a landing page, and you are going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish optimal ROI. This book answers 100 most asked questions like: How long does a landing page last before you change it to a better one? And do you have a different landing page for every single ad, every single offer? Why not?This book covers all the basics on building specific measurable offers, not generalities. This book covers measuring if they're working or not, improving the metrics and make them work better. Landing pages is direct marketing, read this book if you have a website: everyone with a website is a direct marketer.

    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2012
    Forlag
    Emereo Publishing
    Språk
    Engelsk
    ISBN
    9781486454730
    Sider
    168

    Anbefalt

    Nettleseren din er utdatert

    Mye funksjonalitet på ark.no støttes ikke lenger i Internet Explorer. Vennligst bruk en nyere nettleser.