Advanced Theory and Practice in Sport Ma

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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes be…

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    Om Advanced Theory and Practice in Sport Ma

    Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

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    Detaljer

    Format
    E-Bok
    Filformat
    ePUB
    Utgivelsesår
    2010
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9781136430695
    Sider
    480

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