Momentum Effect

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One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit? Based on the authors extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the…
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    Om Momentum Effect

    One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit? Based on the authors extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesnt work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you wont have to.

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    ePUB
    Utgivelsesår
    2013
    Forlag
    Pearson Education Limited
    Språk
    Engelsk
    ISBN
    9780273747277
    Sider
    304

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