Public Relations Metrics

Kort om boken

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throu…
329,-
Format/språk
Format
Forklaring av formater

    Om Public Relations Metrics

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation.  The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

    Kundevurderinger

    Totalvurdering: 

    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2008
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9780203877234
    Sider
    344

    Anbefalt

    Anbefalt