Designing Effective Web Surveys

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Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deployin…

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    Om Designing Effective Web Surveys

    Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.

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    Detaljer

    Format
    E-Bok
    Filformat
    PDF
    Utgivelsesår
    2008
    Forlag
    Cambridge University Press
    Språk
    Engelsk
    ISBN
    9781107201224

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