Why doesnt self-help help? Millions of people turn to self-improvement when they find that their lives arent working out quite as they had imagined. The market for self-improvement products--books, audiotapes, life-makeover seminars and regimens of all kinds-- is exploding, and there seems to be no end in sight for this trend. In Self-Help, Inc., cultural critic Micki McGee asks what our seemingly insatiable demand for self-help can tell us about ourselves at the outset of this new century. This lucid and fascinating book reveals how makeover culture traps Americans in endless cycles of self-invention and overwork, and offers suggestions for how we can address the alienating conditions of modern work and family life.