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Marketing For Leisure And Tourism
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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate p…
Om Marketing For Leisure And Tourism
This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
Kundevurderinger
Detaljer
Format
Pocket
Utgivelsesår
1996
Forlag
Pearson Education (US)
Språk
Engelsk
ISBN
9780131509887
Sider
344
Høyde
234
Bredde
173