Management: The Basics

Management: The Basics
Nettpris
Nettpris
135,- 135,-
Førpris 169,- Spar 34,-
Førpris 169,- Spar 34,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2004
Forlag Taylor and Francis
Språk Engelsk
ISBN 9780203694374
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E-Bok Nedlastbar Engelsk

Om Management: The Basics

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.


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