Brand Management

Brand Management
Pris
Pris
589,- 589,-
E-Bok
Format E-Bok
Filformat PDF
Utgivelsesår 2014
Forlag World Technologies
Språk Engelsk
ISBN 9788132339687
Sider 105
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Om Brand Management

Brand management is a holistic concept consisting of managing the tangible and intangible aspects of a brand. The present book provides useful insights into the different concepts and applications of brand management. It also explains how branding affects the image of a particular brand.


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