Marketing Communications Management

Forfatter

Kort om boken

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The auth…
599,-
Format/språk (3 forskjellige)
Format
E-Bok
Marketing Communications Management
E-Bok
Engelsk
419,-
Marketing Communications Management
E-Bok
Engelsk
419,-
Forklaring av formater

    Om Marketing Communications Management

    Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.* Especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach * Comprehensive global coverage of the topic* Wide range of examples, case studies and vignettes to bring the theory to life

    Kundevurderinger

    Totalvurdering: 

    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    PDF
    Utgivelsesår
    2004
    Forlag
    Elsevier Science
    Språk
    Engelsk
    ISBN
    9780080473376
    Sider
    480

    Anbefalt

    Anbefalt