Search Engine Optimization For Dummies
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Increase your online ranking with this beginner guide toSEO! Search engine optimization (SEO) is an integral part of gettinga site to rank high in the various search engines in order toattract potential customers. With this new edition of a bestseller,you?ll learn the ins and outs and best practices of successful SEOin order to make your website content more search-engine friendlyso that it ranks higher among search engines and draws high-volumetraffic.Covers search engine basics to help you get startedIntroduces new coverage on content marketing and reuse, newtracking tools, platform management, and reputation managementDetails ways to build search-engine friendly sites, registeryour site with directories and indexes, and use analysis tools totrack resultsExplains how to use link popularity in order to boostrankingsZeroes in on advertising your site by using pay-per-clickoptionsSearch Engine Optimization For Dummies, 5th Edition isthe fun and friendly place to start learning how to move your siteto the top of the rankings.