|Forlag||Elliott & Thompson|
|Emne||Business strategy; Road vehicle manufacturing industry; Takeovers, mergers & buy-outs; United Kingdom, Great Britain; c 2000 to c 2010|
|Se flere detaljer|
Om Jewels in the Crown
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands.