Cross-cultural business behaviora guide for global management

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The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to t…
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    Om Cross-cultural business behavior

    The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.

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    Detaljer

    Format
    Innbundet
    Utgivelsesår
    2012
    Forlag
    Copenhagen Business Shool Pres
    Språk
    Engelsk
    ISBN
    9788215020235
    Sider
    399
    Emne
    Flerkulturell kommunikasjon, Handel, Kulturforskning, Markedsføring

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