Destination Branding

Destination Branding
Nettpris
Nettpris
383,- 383,-
Førpris 479,- Spar 96,-
Førpris 479,- Spar 96,-
E-Bok
Format E-Bok
Filformat ePUB
Utgivelsesår 2007
Forlag Taylor and Francis
Språk Engelsk
ISBN 9781136411090
Sider 336
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Om Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.


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