|Forlag||Palgrave Macmillan UK|
|Emne||Business & management; E-commerce: business aspects; Sales & marketing|
|Se flere detaljer|
Om Lifestyle Brands
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.