Lifestyle Brands

Lifestyle Brands
Pris
Pris
439,- 439,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2012
Forlag Palgrave Macmillan UK
Språk Engelsk
ISBN 9781137285935
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Om Lifestyle Brands

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.


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