Destination Marketing

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Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achie…

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    Om Destination Marketing

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include:new slimline 15-chapter structure new chapters on Destination Competitiveness and Technologynew and updated case studies throughout, including emerging marketsnew content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

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    Detaljer

    Format
    E-Bok
    Kopisperre
    Teknisk DRM
    Filformat
    ePUB
    Utgivelsesår
    2015
    Forlag
    Taylor and Francis
    Språk
    Engelsk
    ISBN
    9781317430919
    Sider
    344

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