Gaining Momentum: Managing The Diffusion

Gaining Momentum: Managing The Diffusion
Pris
Pris
2 609,- 2 609,-
E-Bok
Format E-Bok
Kopisperre Teknisk DRM
Filformat PDF
Utgivelsesår 2010
Forlag World Scientific Publishing Co
Språk Engelsk
ISBN 9781848163553
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Om Gaining Momentum: Managing The Diffusion

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.


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