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Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Om Basic and Advanced Focus Groups
Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Kundevurderinger
Detaljer
Format
Pocket
Utgivelsesår
2018
Forlag
SAGE Publications Inc
Språk
Engelsk
ISBN
9781506327112
Sider
216
Høyde
236
Bredde
188