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Om Start It Up
Just buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren Management Today A rare achievement: a business book that is both well-written and useful Economist Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co- founder of Innocent Financial Times Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnist Brilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.com Independent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UK Luke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones Investors Chronicle A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended Irish Independent Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden's Restaurant Guides An engaging and useful read Financial News Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP