The Hero and the Outlaw: Building Extrao

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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as arche…

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    Om The Hero and the Outlaw: Building Extrao

    Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

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    Detaljer

    Format
    Innbundet
    Utgivelsesår
    2001
    Forlag
    McGraw-Hill Education - Europe
    Språk
    Engelsk
    ISBN
    9780071364157
    Sider
    400
    Height
    233
    Width
    157

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