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The Hero and the Outlaw: Building Extrao
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as arche…
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Om The Hero and the Outlaw: Building Extrao
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Kundevurderinger
Detaljer
Format
Innbundet
Utgivelsesår
2001
Forlag
McGraw-Hill Education - Europe
Språk
Engelsk
ISBN
9780071364157
Sider
400
Height
233
Width
157