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B2B Brand Management
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This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Om B2B Brand Management
This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Kundevurderinger
Detaljer
Format
Innbundet
Utgivelsesår
2006
Forlag
Springer-Verlag Berlin and Hei
Språk
Engelsk
ISBN
9783540253600
Utgave
6
Sider
357
Høyde
243
Bredde
166
Vekt
734