AI Intervention in Digital and Social Marketing
Redigert av Anil Kumar Bandrana, Janusz Kacprzyk, Srikanta Patnaik, 2026.Del av serien Studies in Big Data.
Proceedings of the International Conference on Digital and Social Marketing
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
Språk: Engelsk
Oppdag mer
AI Intervention in Digital and Social Marketing
Redigert av Anil Kumar Bandrana, Janusz Kacprzyk, Srikanta Patnaik, 2026.Del av serien Studies in Big Data.
Proceedings of the International Conference on Digital and Social Marketing
This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.
Oppdag mer
Språk: Engelsk
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