An Insider''s Guide to Place Branding
Av Florian Kaefer, 2021.Del av serien Management for Professionals.
Shaping the Identity and Reputation of Cities, Regions and Countries
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Språk: Engelsk
Oppdag mer
An Insider''s Guide to Place Branding
Av Florian Kaefer, 2021.Del av serien Management for Professionals.
Shaping the Identity and Reputation of Cities, Regions and Countries
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Oppdag mer
Språk: Engelsk
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