Attention, Attitude, and Affect in Response To Advertising
Redigert av David W. Stewart, Timothy C. Brock, Eddie M. Clark, 2015.
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.
Språk: Engelsk
Oppdag mer
Attention, Attitude, and Affect in Response To Advertising
Redigert av David W. Stewart, Timothy C. Brock, Eddie M. Clark, 2015.
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.
Oppdag mer
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
