Over recent decades, LGBTQ people have successfully fought for civil and reproductive rights across Western states, including the right to marry, have children and serve openly as public servants and in the armed forces. Internationally, states have started to use their stance on homonormativity to position themselves as progressive. This book provides new insights into the role played by race, sexuality, and gender by analysing contemporary constructions of Swedishness through LGBTQ rights by using three specific case studies:• a “pride parade” organised by the Swedish populist right;• Swedish Armed Forces’ marketing material;• a social media account by and for racialised LGBTQ people.