Every city has its valuable and unique identity that is revealed through its physical and visual form. It is seen through the eyes of its residents and users where the collective memories of their residents and users are being shaped. The robust identity of the city comprises the physical spaces and the images that were shaped through clues of memory, which in turn affect the tourism, education level, cultural level & economic prosperity in addition to other aspects. Consequently, one of the main qualities an assets of the city is its identity, and, of course this in turn will increase with the multitude and diversity of the identities of the whole city.Cities’ identities are constructed and developed over the time, from physical, cultural and sociological perspective the identities are incessantly evolving. This book explains how Architecture and Arts are the embodiment of the historical, cultural, and economical characteristics of the city. It presents how cities’ memories play a vital role in protecting the physical and nonphysical heritage of the city. Furthermore, the book explains the transformation of cities and urban cultures, and investigates different new approaches developed in, both, Contemporary Arts and Architecture, where the contemporary art is continuously produced and consumes in various directions consumed and put forward into ideas.The book will help interested readers in the field of cities history, and how technical and political process in addition to religious aspects affect the development in the city over time. It covers a huge variety of topics such as the conservation of the cultures and the identity of the city through the designing and planning processes. It discusses the different ideologies, and approaches of a more sustainable city, through retaining its identity as well as how strategies can be developed so cities can advertise themselves in the global market. Discussed is also the significance of recalling the city’s identity, and developing it into the culture.The book chapters will be acquired from papers discussed in one of our conferences, or gathered from other networks were authors apply their papers to IEREK to be reviewed by its scientific committee.The book will benefit a variety of users in the field of City Planning, Urban design, Architecture and Arts whether academically or professionally. It will be promoted in several faculties among professors, and through online channels such as; emails, social media, and so on. Additionally, it will be recommended to postgraduate students and interested readers.