Located in the Papantla municipality of the Mexican state of Veracruz, El Tajín is a UNESCO World Heritage site but a lesser-known tourist destination and national symbol. The Indigenous Totonac residents of the region know well that the site’s relative absence from discussions of global archaeology and heritage belies a century of wide-ranging labor, extractive industries, and commodity exchange. Drawing on ethnographic interviews and rarely consulted administrative archives, In the Shadow of El Tajín tells the story of how a landscape of ancient mounds and ruins became an archaeological site, brings to light the network of actors who made it happen, and reveals the Indigenous histories silenced in the process. By drawing on the insights of Indigenous Totonac peoples who have lived and worked in El Tajín for more than a century, Sam Holley-Kline explores historical processes that made both the archaeological site and regional historical memory. In the Shadow of El Tajín decenters discussions of the state and tourism industry by focusing on the industries and workers who are integral to the functioning of the site but who have historically been overlooked by studies of the ancient past. Holley-Kline recovers local Indigenous histories in dialogue with broader trends in scholarship to demonstrates the rich recent past of El Tajín, a place better known for its ancient history.