Interfaith Marketing
Av Frank G. Cabano, Stefan Müller, Katja Gelbrich, 2024.Del av serien Routledge Studies in Marketing.
A Cross-Religious Approach
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Interfaith Marketing
Av Frank G. Cabano, Stefan Müller, Katja Gelbrich, 2024.Del av serien Routledge Studies in Marketing.
A Cross-Religious Approach
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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